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	<title>Better For Business &#187; Profile</title>
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	<link>http://betterforbusiness.net</link>
	<description>Sustainability Consultants</description>
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		<title>Profile</title>
		<link>http://betterforbusiness.net/profile/25/</link>
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		<pubDate>Mon, 21 Sep 2009 04:40:14 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[Profile]]></category>

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		<description><![CDATA[<p>Improving your reputation, influence and profile based
on your sustainability stance.</p>
Clients hire us to:
<ul>
	<li> promote company sustainability success stories</li>
	<li>enhance your credibility in your communications
and brand</li>
</ul>]]></description>
			<content:encoded><![CDATA[<p><strong>Profile- improving your reputation, influence and profile based on your sustainability stance</strong></p>
<h2><span id="more-25"></span>We offer these services</h2>
<p><strong>Scope the opportunities to celebrate your sustainability successes and increase your profile.</strong></p>
<ul>
<li> Internally, take sustainability out of its silo and promote it across your organisation through internal communications to employees, managers, senior teams and Board Directors</li>
<li> Externally, join the sustainability conversation in your sector or industry, such as by releasing a sustainability report</li>
</ul>
<p><strong>Coaching in communications</strong></p>
<ul>
<li> So the communications team delivers the right message in the right medium and the right time to achieve the right results</li>
<li> Leadership handling media interviews, developing strong media messages, persuasive public speaking and presentations</li>
</ul>
<p><strong>External communications</strong></p>
<ul>
<li> Develop the stories you can tell your consumers</li>
<li> Identify all the touch points where you can leverage sustainability – on packaging, in media, on sites</li>
<li> Target the right media to reach your desired audiences whether they are investors, customers, stakeholders, government decision makers  or industry peers</li>
<li> Meet the different needs of print, radio, television or online</li>
<li> Proactively achieve positive media coverage rather than just managing risks and issues</li>
</ul>
<p><strong>Check your brand heartbeat.</strong></p>
<ul>
<li> Competitor analysis- measure your reputation against competitors</li>
<li> Global or sectoral benchmarking-  against leaders in your sector, the journalists and influencers in the media, and the relevant indexes</li>
</ul>
<p><strong>Benefits</strong></p>
<ul>
<li> Company wide understanding of your sustainability, better sustainability reporting, and culture change programs to lower your energy and water use and operational costs</li>
<li> Wins investors, clients and government support</li>
<li> Reinforces your company reputation and brand marketing and positioning</li>
<li> Raises your profile and influence as a good corporate citizen</li>
</ul>
<h3>Previous clients for these services include</h3>
<p>Over 10 global companies including oil, steel, automotive, property development and investment companies, 50 national companies, 25 state government departments, 7 national media networks offering TV, radio and online media shows and an international magazine company.</p>]]></content:encoded>
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